AGGRESSIVE: question- situation-complication

How can we make sure that diversification studies remain a significant area of our Work? These studies now constitute 40 percent of our practice, but there are few situations in which we can point to having done more for the client than he could have done himself. We run the very real risk of losing momentum in this area unless we take steps to begin adding value.

To this end, l suggest we immediately set up a Firm Development Project to determine how we can upgrade our skills in this area of our practice and make it one that consistently brings significant benefit to clients.